Why you need a Media page

If you’re not sure why you need a Media page, you’d better read closely – this is one of THE most important pages required on your website if you want to brand yourself and your business, and if you want to make it easy on journalists and the press.  Media marketing is an extremely important part of every business, so whenever there is a mention of your business anywhere – online or offline – make sure to mention it on your Media page of your website.

Why you need a Media page for your website (image of newspaper)

Why you need a Media page

When someone visits your website, they might be a potential customer or someone from the press who’d like to interview you, or anyone from any other walk of life.

If you provide an easy way for them to find out about you (by posting photos, PDFs etc), they’ll be able to find out a lot more about you in a quick moment of time.

Think of all the ways your business name might be mentioned online and offline, including radio interviews, webinars and seminars where you may be a guest speaker (or host your own) – all of this can be listed on your Media page to show how active you are in promoting your business.

Offline Marketing

If you’ve been mentioned in the press, local paper etc, take a photo and save it as a jpg to upload to your Media page.

If you create flyers, brochures or small articles, etc save them as jpgs (if they are smaller than one page) — or save as PDFs if they are longer articles, Press Releases or more like documents — to also add to the Media page.  To work out which is best for each, think about which ones would NEED to be downloaded to make them easier to read.

Online Marketing

If you create documents of any kind to share, save them as PDFs and add those links to your Media page too.

Testimonials – another reason why you need a media page

And don’t forget the best thing of all – Testimonials – where your customers talk about you in glowing terms, whether they’re written, or video testimonials or audio files – they all help build your business and show authority.

Do you use Social Media?

If you do, make sure those links are very easy to find on your Media page – add a logo from facebook, twitter, LinkedIn, Pinterest etc (and make them clickable and open in a NEW browser window).

Already knew why you need a media page?

I’d love to hear how you use your Media page, what you have on it, and what works best for you – drop me a link in the Comments below or connect with me on facebook or via email or phone.

 

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Teena Hughes

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3 thoughts on “Why you need a Media page

  1. alex

    Hi Teena, thank you so much for referring me to this article, it is very timely! Quick question: why saving photos, flyers, press releases, articles etc as jpegs and not pdfs?

    Reply
    1. Teena Hughes

      Hi Alex, so pleased you enjoyed the information – especially as you’ve just had a fantastic article published in a mainstream magazine – congratulations!

      Good question — I’ve just reviewed the information to make it a bit clearer, so thanks for asking 🙂

      Here’s what I’ve changed it to:

      “If you create flyers, brochures or small articles, etc save them as jpgs (if they are smaller than one page) — or save as PDFs if they are longer articles, Press Releases or more like documents — to also add to the Media page. To work out which is best for each, think about which ones would NEED to be downloaded to make them easier to read.”

      Basically, if people want to download a PDF they expect it to be at least an entire page or more than one page.

      If it’s a small article in the paper or other press, I like to take a snapshot of the article AND the name of the publication and date published.

      If it’s a Press Release, a link to the press release published elsewhere, plus a PDF download on your own page, and even the Press Release text as its own blog post are all great ways to help people find you.

      Whatever you decide, remember the search engines can’t “read” images, so adding some text with the image will help the search engine robots.

      If you don’t think I’ve made that sentence any clearer (I can ramble on!) do let me know 🙂
      Many thanks for dropping by Alex!
      Ciao for now
      Teena

      Reply

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