If you’re not sure why you need a Media page, you’d better read closely – this is one of THE most important pages required on your website if you want to brand yourself and your business, and if you want to make it easy on journalists and the press. Media marketing is an extremely important part of every business, so whenever there is a mention of your business anywhere – online or offline – make sure to mention it on your Media page of your website.
Why you need a Media page
When someone visits your website, they might be a potential customer or someone from the press who’d like to interview you, or anyone from any other walk of life.
If you provide an easy way for them to find out about you (by posting photos, PDFs etc), they’ll be able to find out a lot more about you in a quick moment of time.
Think of all the ways your business name might be mentioned online and offline, including radio interviews, webinars and seminars where you may be a guest speaker (or host your own) – all of this can be listed on your Media page to show how active you are in promoting your business.
If you’ve been mentioned in the press, local paper etc, take a photo and save it as a jpg to upload to your Media page.
If you create flyers, brochures or small articles, etc save them as jpgs (if they are smaller than one page) — or save as PDFs if they are longer articles, Press Releases or more like documents — to also add to the Media page. To work out which is best for each, think about which ones would NEED to be downloaded to make them easier to read.
If you create documents of any kind to share, save them as PDFs and add those links to your Media page too.
Testimonials – another reason why you need a media page
And don’t forget the best thing of all – Testimonials – where your customers talk about you in glowing terms, whether they’re written, or video testimonials or audio files – they all help build your business and show authority.
Do you use Social Media?
If you do, make sure those links are very easy to find on your Media page – add a logo from facebook, twitter, LinkedIn, Pinterest etc (and make them clickable and open in a NEW browser window).
Already knew why you need a media page?
I’d love to hear how you use your Media page, what you have on it, and what works best for you – drop me a link in the Comments below or connect with me on facebook or via email or phone.