What's the difference between features and benefits?

What’s the difference between features and benefits?

Want to know how to turn Features into Benefits?

What's the difference between features and benefits?Let me show you – it’s easy-peasy!

The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.

Ready?  Let’s get started  …

  • What is a feature? It’s a FACT.
  • What is a benefit? It’s what the FACTS can DO.

You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?

Everyone wants to know WHAT they’ll GET if they do/buy something.

Really – all of us – including me – think like this.

We don’t think so much about features, but we ALWAYS wonder what the benefits are.

If you’re wondering HOW to turn those FEATURES into BENEFITS, you’ll love this little trick 🙂

First of all, you might have a list of features which you’ve already written about your product or service.

Let’s just pick one — and then add “so you” after the feature.

  • “The blue shoes are fun and comfortable.”

Now let’s turn that feature into a benefit:

  • “The blue shoes are fun and comfortable so you can wear them all day without getting tired feet!”

Let’s try another:

  • “Our delicious recipe comes with a list of ingredients.”

Now let’s turn that feature into a benefit:

  • “Our delicious recipe comes with a list of ingredients, so you can take it with you to make shopping easier.”

Here’s another:

  • “The videos we make for you are short and sweet and internet-ready.”

This can turn into a benefit by writing something like this:

  • “The videos we make for you are short and sweet and internet-ready, so you can upload them super fast to Youtube etc.”

Get the idea? That wasn’t too hard was it? Good 🙂

Your Say

Have you got some super tips and creating benefits out of features? I’d love to hear from you if you’d like to share. Thanks in advance!

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Teena Hughes

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