Tag Archives: technology

Wondering when to say no to a new client can be tricky

Do you know when to say NO to a new client?

Have you ever felt confronted by a potential new client?

Do you know WHEN to say NO to a new client?

Have you met someone in person, or over the phone, who was interested in using your products or services, but they just made you feel uncomfortable?

It happens to all of us at some point, and the most important things to remember are:

  • IT’S OK – you do NOT have to work with everyone who approahes you
  • if the person makes you feel uncomfortable for ANY reason, you do not have to work with them
Quick Cache Exception Thrown - Error message

How to fix error message Quick Cache Exception Thrown

One of my websites just displayed the error message, “Quick Cache Exception Thrown”.

Quick Cache Exception Thrown - Error message

Find a fix for the Error Message

None of the web pages were displaying so I quickly did some research and discovered that after upgrading some software, the website was expecting PHP 5.3 software, but didn’t find it on the server, so displayed nothing.

The hosting company has very thorough Help systems, so after a quick search for this particular error message I discovered that yes – the server did have the required software, but my site’s “htaccess” file had been created before the PHP software upgrade was installed

content marketing vs seo - which do you prefer?

Content Marketing vs SEO – which is best?

Quite often I share my ideas about content marketing vs SEO – and not everyone agrees with me — but that’s ok, I don’t have to please everyone, just the people who land on my site (and therefore the search engines become happy too).

I’ve been using SEO (search engine optimisation / optimization) for about 6 or 7 years now, and helped a lot of small business clients be found on the internet.  Although I didn’t realise it at the time, I also helped my clients create Panda-Penguin-Poodle-proof sites by recommending they write pages and posts, articles, slideshows, videos and all types of content based on questions and answers relating to their business.

Start creating content for your blog

Having trouble coming up with ideas on creating content for your blog or website?

Here are 22 quick and easy ideas on creating content for your blog

I just came across this infographic from Copyblogger which has 22 fantastic ways to create compelling content — check it out and see if any of these ideas resonate with you.  A couple of them really jumped off the page at me, so I’ll be trying them out very soon 🙂

Having trouble coming up with ideas on creating content for your blog?

Like this infographic? Get more content marketing tips from Copyblogger.

Here’s the list:

  1. create a list of 10 favorite blog posts from other blogs
  2. ask some friends for ideas
Long sales letter (featured)

21 Steps to Create a Long Sales Letter

The Long Sales Letter Formula

It works. I don’t know why, it just does.

You may not like them — I know I don’t, but they work.

There are plenty of businesses who use these long form letters as their best way to sign up customers for all kinds of products, services, niches etc.

So without further ado, here is one formula which you might like to try:

Long sales letter formula

Your Say

Have you ever written a long sales letter, or know anyone else who has?

What was the experience? Did it work? I’d love to hear from you to find out more.

What's the difference between features and benefits?

What’s the difference between features and benefits?

Want to know how to turn Features into Benefits?

What's the difference between features and benefits?Let me show you – it’s easy-peasy!

The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.

Ready?  Let’s get started  …

  • What is a feature? It’s a FACT.
  • What is a benefit? It’s what the FACTS can DO.

You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?

12 week website social media tracking sheet for website owners

Want a 12 week website social media tracking sheet?

At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.

I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.

  • yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website
10 Great Apps when you are on the road

10 Great Apps When You Are On The Road


As some of you might be aware, I’ve recently moved from one city in Australia to another, and it was about 2,000kms of driving (that’s about 1,240 miles).

I’ve driven much further in the past, but never with a “smart phone” – my trusty iPhone 4S, so this trip was even more interesting because I could get some benefit out of Apps I’d installed on my phone.  I thought some of you might be interested to know which Apps I used the most, so today I’ve come up with a list of 10 for you.

Should business owners care about good editing on their websites?

How do I get business owners to care about good editing on their websites?

Should business owners care about good editing on their websites?

Today I received this great question from Caroline.

As I sat thinking about this and Caroline’s editing services, I started to come up with an answer which included a list of many ways someone offering website editing services could let people know about why they need their websites to sound professional (and how to do so by having a professional do an overview or offer editing services).

Some options (using my ideas on “content marketing”) are:

How do you plan your business to do list?

How do I plan my daily, weekly, monthly business To Do list?

How do you plan your business to do list?

One of the big questions I hear a lot is, “How can I plan my To Do list for my business? What should I be doing every day or every week, or even every month?”

At one of my St Kilda Coffee meet-ups recently, I posed this question to the folks around the table, and sparked a conversation which had everyone offering great suggestions.

The addition of a good (nay, excellent!) tea or coffee helps tremendously as we all listen to the different ideas.