Today’s quick questions and Answers About Marketing come via Facebook
Question 1 via a Facebook business group:
On one of my business groups, a business owner posted this request:
I have a fast-growing, highly engaged natural hair community. By *natural hair* I mean ethnic women who choose not to use chemical hair straighteners.
Think of it like this: “I’ve got big hair and I don’t care!”! I started the group as a hobby, but would love ideas for how to monetize it. They want healthy, long hair and ideas for styling it. They are addicted to hair products and how-to videos. There are a TON of free hair tutorials online. It’s ridiculous. I don’t want to make hair products or start a magazine.
Can an Editorial Calendar really work? I hear this question a lot and the short answer is, “Yes, it can!”. The long answer is, “Yes, it can if you set it up properly and use it consistently.”. I know people who use all types of ways to remind themselves when to write on their blog, here are just a few:
To Do Lists (paper and online)
Spreadsheets (printed and online)
Marketing Websites where you may or may not pay a monthly fee to schedule all your tasks
Task Scheduling software (again you may or may not have to pay, depending on the brand)
When I think about how to launch a website, I think about the diverse range of clients I have – some of the men include: a 75 year old author, a 23 year old fashion guy, a business professional, an opera singer, a restaurant chef & its owner, a cafe owner, a maths teacher, a cleaning company owner, a French travel site owner, a corporate printing company department head, etc.
One of the fundamentals of having a business online is making sure your shiny new website design is working well for you.
You set up your site, work out your Sales Funnel, create an irrestible free offer in exchange for an email name, and then launch your site.
So what happens next?
You start marketing yourself, getting mentioned in other places on the internet, press releases, articles, social media (just to name a few), and if your product or service is interesting enough to get visiters popping over to your site, you’ve done a great job!
If you’re not sure why you need a Media page, you’d better read closely – this is one of THE most important pages required on your website if you want to brand yourself and your business, and if you want to make it easy on journalists and the press. Media marketing is an extremely important part of every business, so whenever there is a mention of your business anywhere – online or offline – make sure to mention it on your Media page of your website.
Treat current customers like gold and really MEAN it
These days everyone is pretty much overwhelmed by hype, pretence and blather – do you treat current customers like gold? If not, it’s time to look at how you do treat them – and see if there’s room for improvement.