I always loved the idea of the 3 minute elevator pitch or speech.
“Teena, what’s a 30 second or 3 minute elevator pitch?”
Business owners have an imaginary ride in an imaginary elevator/lift, and have 3 minutes maximum to explain what they do in their business.
I’ve written 3 minute pitches and scripts for clients over the years, and even have a template I email to clients who ask, but more and more I’m thinking it’s time to change my own 3 minute elevator pitch.
I’m a big believer in creating excellent content to build your business, starting by the business owner answering all the questions they’ve ever been asked about their business.
My idea is that you create one web page or one blog post for each question and answer, which could be from 10 to 50 to 100 questions; this becomes the backbone of your business, and shows you as being the “go to” person in your industry because you show how you solved so many questions about your product and service, in a very sharing way, on the internet. No hidden agendas, no sneaky tactics, just answer questions which potential customers and clients ask.
So today that had me thinking and I feel it’s time for change …
See if you can come up with a better 3 minute elevator pitch for yourself
Instead of filling your 3 minute elevator pitch with, “I help … I do … I xyz” – try this:
“People come to me/us when they have _______________ and ______________ problem. We fix these problems.”
and how about this:
“Companies come to me when they’re sick of __________________. They’re also tired of ____________________. I help solve these problems.”
I read this on a blog today from someone I admire greatly – Marcus Sheridan – and it touched a nerve. Marcus and I share the same thinking when it comes to creating marvellous content for our websites and clients’ websites, and being found by lots of people online for many keyword phrases we couldn’t even dream of when we wrote our pages 🙂
So what is your new pitch?
After reading some of Ian Altman’s suggestions, one of mine could be:
Businesses come to me when they are annoyed that searching on the Internet finds all their competitors – but not them. Their ideal customers can’t find them anywhere. Requests for help from companies who lack any web presence at all, which result in missed business opportunities, and means the business owners don’t know how to fix things, are common. I help solve these problems.
The goal here is to think like the customer – what problems do they have (not “what problems do I solve?”). Write your new pitch from the point of view of the prospective client or customer, as in the examples above, and suddenly it sounds and feels better than saying, “I can do xyz for someone.”
Let me know what you think.
If you’d like to, feel free to write your new pitch in the Comments below, with a link to your website so others can see what you do, and we’ll help each other out to craft great pitches.
Your turn …
I’d really love to hear your thoughts on this subject – have you had any success with your 30 second or 3 minute elevator pitch lately?