Treat your website like a garden oasis – Twitter Tip 004
I’ve got two new flowerpots on my office windowsill with geranium cuttings in them, and each day I have a look to see if there are any new shoots or leaves. I really want these geraniums to survive, so I care for them tenderly and talk to them each day – well, ok, you don’t have to talk to your plants if you don’t want to 🙂
Treat current customers like gold and really MEAN it
These days everyone is pretty much overwhelmed by hype, pretence and blather – do you treat current customers like gold? If not, it’s time to look at how you do treat them – and see if there’s room for improvement.
My Twitter Tip 002 is to recommend that you use numbers when naming PDFs, white papters, case studies, reports etc, by simply create a heading/title of interest, for example: “7 Great Ways To Distribute Press Releases“. Statistics show that you will have a better “open rate” if you do, meaning more folks will open your email or download your document etc.