Category Archives: Marketing

Podcast 014 Backup iPhone Images and videos

Podcast 014 How to Copy and Backup iPhone Images and Videos

This week’s Podcast is about taking control of your iPhone images and videos.  I prefer not to use Apple iCloud storage, so I researched a better way to have total control over my images and videos, and where to store and back them up.

Listen to the Podcast:

Transcript of Podcast 014 How to Copy & Backup iPhone Images & Videos

Hidee ho everyone! How’s life in your neck o’the woods been this week?

Merry Christmas to all from Teena Hughes

Merry Christmas and Happy Holidays

Merry Christmas

Merry Christmas

I hope you have a Merry Christmas and a fabulous New Year!

It’s been a huge year, and it’s been even more special because of people like you — people who have signed up for my Newsletter or purchased one of my products or courses, or met me in person.

I love helping people succeed with their websites and business, so the comments and feedback I receive from everyone always help me to know that I’m on the right track with the information, products and services I’m providing.  I’m open to receiving questions at any time – so don’t forget to let me know if you have one for me.

Wondering when to say no to a new client can be tricky

Do you know when to say NO to a new client?

Have you ever felt confronted by a potential new client?

Do you know WHEN to say NO to a new client?

Have you met someone in person, or over the phone, who was interested in using your products or services, but they just made you feel uncomfortable?

It happens to all of us at some point, and the most important things to remember are:

  • IT’S OK – you do NOT have to work with everyone who approahes you
  • if the person makes you feel uncomfortable for ANY reason, you do not have to work with them
content marketing vs seo - which do you prefer?

Content Marketing vs SEO – which is best?

Quite often I share my ideas about content marketing vs SEO – and not everyone agrees with me — but that’s ok, I don’t have to please everyone, just the people who land on my site (and therefore the search engines become happy too).

I’ve been using SEO (search engine optimisation / optimization) for about 6 or 7 years now, and helped a lot of small business clients be found on the internet.  Although I didn’t realise it at the time, I also helped my clients create Panda-Penguin-Poodle-proof sites by recommending they write pages and posts, articles, slideshows, videos and all types of content based on questions and answers relating to their business.

Long sales letter (featured)

21 Steps to Create a Long Sales Letter

The Long Sales Letter Formula

It works. I don’t know why, it just does.

You may not like them — I know I don’t, but they work.

There are plenty of businesses who use these long form letters as their best way to sign up customers for all kinds of products, services, niches etc.

So without further ado, here is one formula which you might like to try:

Long sales letter formula

Your Say

Have you ever written a long sales letter, or know anyone else who has?

What was the experience? Did it work? I’d love to hear from you to find out more.

What's the difference between features and benefits?

What’s the difference between features and benefits?

Want to know how to turn Features into Benefits?

What's the difference between features and benefits?Let me show you – it’s easy-peasy!

The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.

Ready?  Let’s get started  …

  • What is a feature? It’s a FACT.
  • What is a benefit? It’s what the FACTS can DO.

You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?

12 week website social media tracking sheet for website owners

Want a 12 week website social media tracking sheet?

At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.

I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.

  • yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website
Should business owners care about good editing on their websites?

How do I get business owners to care about good editing on their websites?

Should business owners care about good editing on their websites?

Today I received this great question from Caroline.

As I sat thinking about this and Caroline’s editing services, I started to come up with an answer which included a list of many ways someone offering website editing services could let people know about why they need their websites to sound professional (and how to do so by having a professional do an overview or offer editing services).

Some options (using my ideas on “content marketing”) are:

How do you plan your business to do list?

How do I plan my daily, weekly, monthly business To Do list?

How do you plan your business to do list?

One of the big questions I hear a lot is, “How can I plan my To Do list for my business? What should I be doing every day or every week, or even every month?”

At one of my St Kilda Coffee meet-ups recently, I posed this question to the folks around the table, and sparked a conversation which had everyone offering great suggestions.

The addition of a good (nay, excellent!) tea or coffee helps tremendously as we all listen to the different ideas.

Don’t Forget To Think About SEO Before You Re-do Your Website

Today’s Podcast #010 is:  Don’t Forget To Think About SEO Before You Re-do Your Website

Watch on Youtube >>

Listen to the Podcast:


22 July 2013
Hi there this is Teena Hughes and this is my PODCAST called BUILD A BRAND, NOT JUST A WEBSITE.