This week’s Podcast is about taking control of your iPhone images and videos. I prefer not to use Apple iCloud storage, so I researched a better way to have total control over my images and videos, and where to store and back them up.
I hope you have a Merry Christmas and a fabulous New Year!
It’s been a huge year, and it’s been even more special because of people like you — people who have signed up for my Newsletter or purchased one of my products or courses, or met me in person.
I love helping people succeed with their websites and business, so the comments and feedback I receive from everyone always help me to know that I’m on the right track with the information, products and services I’m providing. I’m open to receiving questions at any time – so don’t forget to let me know if you have one for me.
Quite often I share my ideas about content marketing vs SEO – and not everyone agrees with me — but that’s ok, I don’t have to please everyone, just the people who land on my site (and therefore the search engines become happy too).
I’ve been using SEO (search engine optimisation / optimization) for about 6 or 7 years now, and helped a lot of small business clients be found on the internet. Although I didn’t realise it at the time, I also helped my clients create Panda-Penguin-Poodle-proof sites by recommending they write pages and posts, articles, slideshows, videos and all types of content based on questions and answers relating to their business.
The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.
Ready? Let’s get started …
What is a feature? It’s a FACT.
What is a benefit? It’s what the FACTS can DO.
You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?
At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.
I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.
yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website
Today I received this great question from Caroline.
As I sat thinking about this and Caroline’s editing services, I started to come up with an answer which included a list of many ways someone offering website editing services could let people know about why they need their websites to sound professional (and how to do so by having a professional do an overview or offer editing services).
Some options (using my ideas on “content marketing”) are: