Category Archives: Blog

BizMarketinginabox Podcast with Teena Hughes (microphone image)

Podcast 013 Unexpected Press Coverage & Other Stories

This week’s Podcast is about getting unexpected media mentions (and whether your website is prepared) plus two other questions I’ve received recently.

Unexpected Press Coverage & other stories

Listen to the Podcast:

Transcript of Podcast 013 : Unexpected Press Coverage & Other Q&A’s

Hi de ho everyone. This is Teena Hughes of the “Build a Brand: Not Just a Website” Podcast. Every single day business and website owners are faced with a ton of demands on their time which can be pretty overwhelming.

Build A Brand Podcast with Teena Hughes (image) Check Your Website Links

Podcast 012 – Check Your Website Links – Are They Working?

I’d like you to check your website links — it’s the New Year and it’s always a great idea to make sure everything’s working on your website.

I’m talking about this in my Podcast today because I often come across links on websites which take me to unexpected locations, or take me nowhere.

Listen to the Podcast:

Transcript of Podcast 012 : Check your website links

Podcast 012 – Check Your Website Links – Are They Working?Hi, this is Teena Hughes of the “Build a Brand: Not Just a Website” Podcast. And today is the 2nd of January, 2014.

Merry Christmas to all from Teena Hughes

Merry Christmas and Happy Holidays

Merry Christmas

Merry Christmas

I hope you have a Merry Christmas and a fabulous New Year!

It’s been a huge year, and it’s been even more special because of people like you — people who have signed up for my Newsletter or purchased one of my products or courses, or met me in person.

I love helping people succeed with their websites and business, so the comments and feedback I receive from everyone always help me to know that I’m on the right track with the information, products and services I’m providing.  I’m open to receiving questions at any time – so don’t forget to let me know if you have one for me.

Wondering when to say no to a new client can be tricky

Do you know when to say NO to a new client?

Have you ever felt confronted by a potential new client?

Do you know WHEN to say NO to a new client?

Have you met someone in person, or over the phone, who was interested in using your products or services, but they just made you feel uncomfortable?

It happens to all of us at some point, and the most important things to remember are:

  • IT’S OK – you do NOT have to work with everyone who approahes you
  • if the person makes you feel uncomfortable for ANY reason, you do not have to work with them
Quick Cache Exception Thrown - Error message

How to fix error message Quick Cache Exception Thrown

One of my websites just displayed the error message, “Quick Cache Exception Thrown”.

Quick Cache Exception Thrown - Error message

Find a fix for the Error Message

None of the web pages were displaying so I quickly did some research and discovered that after upgrading some software, the website was expecting PHP 5.3 software, but didn’t find it on the server, so displayed nothing.

The hosting company has very thorough Help systems, so after a quick search for this particular error message I discovered that yes – the server did have the required software, but my site’s “htaccess” file had been created before the PHP software upgrade was installed

content marketing vs seo - which do you prefer?

Content Marketing vs SEO – which is best?

Quite often I share my ideas about content marketing vs SEO – and not everyone agrees with me — but that’s ok, I don’t have to please everyone, just the people who land on my site (and therefore the search engines become happy too).

I’ve been using SEO (search engine optimisation / optimization) for about 6 or 7 years now, and helped a lot of small business clients be found on the internet.  Although I didn’t realise it at the time, I also helped my clients create Panda-Penguin-Poodle-proof sites by recommending they write pages and posts, articles, slideshows, videos and all types of content based on questions and answers relating to their business.

Start creating content for your blog

Having trouble coming up with ideas on creating content for your blog or website?

Here are 22 quick and easy ideas on creating content for your blog

I just came across this infographic from Copyblogger which has 22 fantastic ways to create compelling content — check it out and see if any of these ideas resonate with you.  A couple of them really jumped off the page at me, so I’ll be trying them out very soon 🙂

Having trouble coming up with ideas on creating content for your blog?

Like this infographic? Get more content marketing tips from Copyblogger.

Here’s the list:

  1. create a list of 10 favorite blog posts from other blogs
  2. ask some friends for ideas
Long sales letter (featured)

21 Steps to Create a Long Sales Letter

The Long Sales Letter Formula

It works. I don’t know why, it just does.

You may not like them — I know I don’t, but they work.

There are plenty of businesses who use these long form letters as their best way to sign up customers for all kinds of products, services, niches etc.

So without further ado, here is one formula which you might like to try:

Long sales letter formula

Your Say

Have you ever written a long sales letter, or know anyone else who has?

What was the experience? Did it work? I’d love to hear from you to find out more.

What's the difference between features and benefits?

What’s the difference between features and benefits?

Want to know how to turn Features into Benefits?

What's the difference between features and benefits?Let me show you – it’s easy-peasy!

The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.

Ready?  Let’s get started  …

  • What is a feature? It’s a FACT.
  • What is a benefit? It’s what the FACTS can DO.

You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?

12 week website social media tracking sheet for website owners

Want a 12 week website social media tracking sheet?

At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.

I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.

  • yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website