Transcript of Podcast 013 : Unexpected Press Coverage & Other Q&A’s
Hi de ho everyone. This is Teena Hughes of the “Build a Brand: Not Just a Website” Podcast. Every single day business and website owners are faced with a ton of demands on their time which can be pretty overwhelming.
I hope you have a Merry Christmas and a fabulous New Year!
It’s been a huge year, and it’s been even more special because of people like you — people who have signed up for my Newsletter or purchased one of my products or courses, or met me in person.
I love helping people succeed with their websites and business, so the comments and feedback I receive from everyone always help me to know that I’m on the right track with the information, products and services I’m providing. I’m open to receiving questions at any time – so don’t forget to let me know if you have one for me.
One of my websites just displayed the error message, “Quick Cache Exception Thrown”.
Find a fix for the Error Message
None of the web pages were displaying so I quickly did some research and discovered that after upgrading some software, the website was expecting PHP 5.3 software, but didn’t find it on the server, so displayed nothing.
The hosting company has very thorough Help systems, so after a quick search for this particular error message I discovered that yes – the server did have the required software, but my site’s “htaccess” file had been created before the PHP software upgrade was installed
Quite often I share my ideas about content marketing vs SEO – and not everyone agrees with me — but that’s ok, I don’t have to please everyone, just the people who land on my site (and therefore the search engines become happy too).
I’ve been using SEO (search engine optimisation / optimization) for about 6 or 7 years now, and helped a lot of small business clients be found on the internet. Although I didn’t realise it at the time, I also helped my clients create Panda-Penguin-Poodle-proof sites by recommending they write pages and posts, articles, slideshows, videos and all types of content based on questions and answers relating to their business.
Here are 22 quick and easy ideas on creating content for your blog
I just came across this infographic from Copyblogger which has 22 fantastic ways to create compelling content — check it out and see if any of these ideas resonate with you. A couple of them really jumped off the page at me, so I’ll be trying them out very soon 🙂
The difference between features and benefits is not obvious to everyone, and sometimes they are used incorrectly. I’d like to show you a simple way to turn all your Features into Benefits, with just two little words.
Ready? Let’s get started …
What is a feature? It’s a FACT.
What is a benefit? It’s what the FACTS can DO.
You may have seen the acronym WIIFM, or heard someone say, “Yeah – sure – but what’s in it for me?
At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.
I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.
yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website