Category Archives: Article

12 week website social media tracking sheet for website owners

Want a 12 week website social media tracking sheet?

At least once a week I’m asked about social media, how much, how often, how to — and each person I speak with is going through various desgrees of frazzlement (I just made that up) and overwhelm.

I know that everyone and their dog is saying business owners MUST embrace social media, but after watching how all this works, I’d like to offer a recommendation – my 12 Week Website social media tracking sheet.

  • yes, sign up for social media accounts and make sure you fill in the Profile with a link back to your website
How does a website work?

How does a website work?

How does a website work

If you’ve never built a website before, you first question is probably, “How does a website work?”

When I’m contacted by new potential website clients, I share diagrams and outlines to explain the process and what goes into building a site. Some people come to me who already have either a sketch, or a list of things they’d like, or a few website links of websites they like – and this is a great start. Others come to me and just “want a website” but don’t really mind what it looks like.

How to Launch a Website, Attract Traffic and Make Sales

How to Launch a Website, Attract Traffic and Make Sales

How to Launch a Website, Attract Traffic and Make Sales

When I think about how to launch a website, I think about the diverse range of clients I have – some of the men include: a 75 year old author, a 23 year old fashion guy, a business professional, an opera singer, a restaurant chef & its owner, a cafe owner, a maths teacher, a cleaning company owner, a French travel site owner, a corporate printing company department head, etc.

web statistics can help your business

How web statistics can help your business

web statistics can help your business

Customer’s often come to me here at BizMarketinginaBox.com and ask me a simple question: “Teena, why do you say web statistics can help your business?”.

“Tell me – in a nutshell – how CAN web stats help my business, Teena?”

  • The simplest explanation is that you can see exactly WHAT someone typed into a search engine before they chose your Description and Link, and landed on one of your web pages (these “search terms” or “keyword phrases” are like gold for the clever business owner).
Pepper the internet

Pepper the Internet – How to help potential customers find you online

Do you have a website? Fantastic!

Do you have web pages, articles, blog posts about your clients, products and services? Excellent!

Do you have articles which answer questions asked by potential customers? No?

Then it’s time to pepper the internet with your fabulous content!

Here is my Pepper the Internet infographic – enjoy!

Pepper the internet with great content marketing

How to rewrite your old tired 3 minute elevator pitch

How to rewrite your tired old 3 minute elevator pitch

How to rewrite your old tired 3 minute elevator pitch

I always loved the idea of the 3 minute elevator pitch or speech.

“Teena, what’s a 30 second or 3 minute elevator pitch?”

Business owners have an imaginary ride in an imaginary elevator/lift, and have 3 minutes maximum to explain what they do in their business.

I’ve written 3 minute pitches and scripts for clients over the years, and even have a template I email to clients who ask, but more and more I’m thinking it’s time to change my own 3 minute elevator pitch.

How simple videos can bring you clients

How simple videos can bring you clients – Podcast 008

Simple videos can bring you clients

 

Listen to the Podcast:

Some time back I got a call about 7:00pm one night and there was an excited chap on the other end of the line.

I listened to him for a minute or two, and I couldn’t quite place his voice (was he a friend? business associate? potential client I’d met?) so I asked him to tell me where we’d met.

Video marketing tips to boost traffic

Video Marketing Tips – 5 Very Easy Steps to Boost Your Traffic with Online Video SEO (Simple!)

Video marketing tips to boost traffic

If you haven’t heard any video marketing tips about how this can boost traffic to your website, you could be missing out.

It doesn’t require a ton of expertise, complicated and expensive equipment or anything fancy to record some videos for your business and website.  All you need is a smart phone or digital camera which takes video, and you’re all set.

Using my 5 very easy video marketing tips you will be able to make sure your video SEO is done properly, and you’ll be sending traffic back to your website in no time at all.

Marketing with Articles - 3 Biggest Mistakes To Avoid

Marketing with Articles – 3 Biggest Mistakes To Avoid With Article Marketing (Read this!)

Marketing with Articles - 3 Biggest Mistakes To Avoid

Marketing with articles is an excellent way to get your name out there on the internet and has many benefits including:

  • giving you the opportunity to show your knowledge and expertise
  • showing that you totally understand your field of expertise or your niche
  • providing you with a way to include a link back to one of your website pages relevant to the article.

All of this is the great (good) news!

However I do see some folks missing out on crucial steps when they write articles, and I want to share those with you now.